Five Video Marketing Real Estate Tips to Create Winning Lead-Generating Videos
enero 27, 2023
Five Video Marketing Real Estate Tips to Create Winning Lead-Generating Videos
In today’s digital age, videos have become integral to real estate marketing. They are an effective tool for generating leads, showcasing properties, and connecting with potential clients. Creating a winning lead-generating video requires a strategic approach.
In today’s post, we will discuss five video marketing real estate tips to help you create compelling videos that drive leads and increase sales. Whether new to video marketing or looking to improve your current strategy, these tips will help you stand out in a competitive market and generate more business. So, let’s get started!
In today’s post, we’ll explore the three fundamental elements that can help you create content that’s both informative and captivating in real estate social media. By the end of this post, we’ll have a solid foundation for creating compelling content that attracts new clients.
How to Make your Real Estate Social Media Stand Out in a Saturated Market
Video marketing is becoming increasingly important in the real estate industry as it allows agents and brokers to showcase properties in a visually compelling way, provide immersive experiences for potential buyers, and differentiate themselves from competitors.
Video marketing allows you to create valuable content for your potential clients while building trust and credibility. For example, by providing a transparent and detailed view of a property, buyers can feel more confident in their decision-making process.
Another benefit of video marketing real estate is its ability to increase reach and engagement. Videos are more likely to be shared on social media than static images or text, which can help increase visibility.
Real estate Facebook ads have become more popular in recent years. They can be incredibly cost-effective, increase your brand’s awareness and engagement, and most importantly generate leads.
Now that we know the incredible benefits, let’s teach you how you can stand out in a frequently saturated business, and for that, we will need the following video marketing real estate tips:
1. You have 5 seconds to make your first statement
The first few seconds of your video are critical for capturing your audience’s attention and encouraging them to continue watching. Therefore, it is important to talk about what your video is about in the first five seconds.
When creating real estate videos for social media, we assume that our audience is scrolling through their feed and will likely be distracted by other content. It is then crucial to hook them quickly with a clear and concise message.
One effective strategy is to use a title card or an opening shot that clearly communicates what the video is about, such as «Discover the Top 10 Features of This Luxury Property.» This way, your audience knows exactly what to expect from the video and is more likely to continue watching.
Alternatively, you can also use an opening line that immediately engages the viewer and communicates the purpose of the video, such as «Are You Ready to Explore This Amazing Property?».
It should be informative, engaging, and tailored to your audience’s needs and interests. For example, if your target audience is first-time homebuyers, you can create content that explains the home buying process, different types of mortgages, hidden costs of homeownership, how to apply for state programs, requirements for buying a house, common mistakes when buying a house, among many other content ideas.
Listen to your audience’s needs and answer their questions in highly informative videos. Creating educational content aims to position yourself as a helpful resource for your audience by providing valuable and interesting information. This helps to increase brand visibility, attract new followers, and generate more engagement in your posts.
2. Create valuable informative content for your Real State Social Media audience
If you provide your audience with useful and relevant information, you can position yourself as a trusted authority in the industry and increase engagement with potential clients. If you have content that resonates with your audience, this will ultimately drive more sales.
One effective way to create informative content is by providing advice on topics related to real estate. For example, you could create videos that offer tips on how to prepare a home for sale, or how to navigate the home-buying process.
You can also share market updates and trends. By keeping your audience informed about the latest developments in real estate, you can help them make more informed decisions when buying or selling a property. For example, you could create videos that discuss changes in home prices, interest rates, or supply and demand in your local market.
Additionally, consider creating Q&A videos where you answer common questions that buyers and sellers may have. This could include questions about financing options, or how to negotiate a sale.
The informative content pillar helps to generate reach and interaction with your audience. People always have questions and are curious about these topics, and it attracts more qualified clients.
By informing your audience about the latest real estate marketing news, you showcase your ability as an informed and knowledgeable professional on the latest industry developments. This helps to build trust with potential clients as a well-informed and knowledgeable professional.
Sharing informative content can also help you maintain the interest of your audience. You can establish a regular presence in your audience’s news feed and increase the likelihood that they will think of you when they are ready to buy or sell a property.
3. Offer something in return
Offering something in return is an effective way to incentivize your audience to engage with your videos on social media. One way to offer something in return is by providing free assessments or evaluations. For example, you could create a video that offers a free home valuation or a free consultation for sellers looking to list their home.
By offering these assessments, you can provide value to your viewers and encourage them to take action by reaching out to you for more information.
Another way to provide something of value is by offering free listings or access to exclusive properties. For example, you could create a video that showcases your latest listings and offers viewers exclusive access to view them before they are publicly listed. This way, you can build excitement around your properties.
Lastly, you could consider offering free advice or resources that can help your audience with their real estate needs. By providing this kind of value, you can position yourself as a knowledgeable and helpful resource.
4. Captions are key
You cannot pass on captions! Captions provide an opportunity to make your content more accessible to a wider audience and increase the chances of viewers engaging with your videos.
According to recent studies, a significant number of social media users watch videos with the sound off. In fact, one study conducted by Digiday found that 85% of Facebook videos are watched without sound. This means that if your videos do not have captions, you risk missing out on a significant portion of your potential audience.
Captions also increase retention rates for viewers who are watching with the sound on by providing an additional layer of information and making it easier to follow along with your content.
To ensure that your captions are effective, it’s important to use clear and concise language and to ensure that they are timed accurately with the audio.
If you want more information on our services, contact us to see what we can do to help you grow your brand.
4. Never forget your “Call to Action” (CTA)
Last but not least, one of the most important parts of your video marketing real estate has to be the famous “Call to Action” (CTA). A CTA provides a clear direction for viewers on what to do next, whether it’s visiting your profile, filling out a form, or contacting you directly. CTAs are essential for converting viewers into leads.
Studies have shown that including a CTA in your video can significantly increase engagement and conversions. For example, one study conducted by Autopilot, a marketing automation company, found that adding a CTA to a video increased conversion rates by 144%.
Another study conducted by Vidyard, a video marketing platform, found that videos with a CTA had an average conversion rate of 16.95%, compared to just 2.35% for videos without a CTA.
When creating your CTA, it’s important to be clear and specific about what you want viewers to do next. For example, you could ask viewers to visit your profile to learn more about a particular property, or to contact you directly to schedule a showing.
It’s also important to make your CTA stand out visually by using contrasting colors, bold text, or other design elements that draw attention to the call to action. This will help ensure that viewers know exactly what to do next and increase the chances of them taking action.
At For Real Marketing for Real Estate, we edit your videos for you and create winning ads based on data-driven decisions. Let us do the hard work while helping you consolidate your personal brand.
If you want more information on our services, contact us to see what we can do to help you grow your brand.
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